In 2006 I started putzing around on this little blogspot I named Stepfordlife. I moved to a new town and neighborhood and immediately felt like I didn’t fit in. To vent my frustration, I began to write about the hood, my kids, food, farts in the wind. It gave me something to do, because the mundane of staying home with my kids- I could only find solace in hiding behind a locked bathroom door with the fan on to muffle the crying and hide the mess. In between my snark (which has all been deleted per my Stepfordesque landlords who own my Cupcrazed building and made me take it all down before letting me have my lease) I started to mess around in my kitchen. Back in 2007 there weren’t as MANY blogs, so when a big wig site like cooking.com would just send me free stuff, I was too clueless about writing reviews (ha!), regardless, they kept sending me free things. Within months I was baking for people.
One day my girlfriend Alex brought me a present. Martha Stewart’s CUPCAKE cookbook. And that was it, and I found my niche. Someone would order cupcakes, two people from that party would order, and the pyramid cake project was underway.
Go back a few years ago, in 2009 I did an entire month of cupcake recipes and experiments on this blog while trying recipes. In 2010 blogged about the trials and tribulations of trying to open the shop- writing business plans (67 pages, baby) getting the loan, landlords wouldn’t allow me to have a rental space because they had no faith in my ideas….
I’m not a great writer, or even a good writer, but this is my little space to do as I please.
It’s the space I started writing while thinking, creating, and dreaming.
Now? I figure out where to go from here. Hiding in my house in a pool of depression isn’t cutting it. I want to continue talking about life and the mundane while mocking it sometimes, but I’m going to expand. We have tons of people who like us on facebook and twitter, so why not show people what goes in in the kitchen, too? Time to expand into video vlogs, write ups, funnies, get feedback and post pictures of the store. And sharing stories, because some of the crap that we deal with on a daily basis would blow your mind. Let’s just say, cupcakes bring out the crazies.
My lease on the shop is up in a year, so I’m going to spend the next 12 months doing what I damn well please.
Starting with BlogHer in NYC.